Design relationships and develop contents

Freelance consultant for marketing & business development in a range of different industries since 1998.
Specialist in brand development & brand management: bundled know-how from industry, consultant agencies & leading advertising agencies.
Consultant for international economics with comprehensive experience and know-how.
Specialized in value-added relationship management: Successfully connecting organizations & investors, companies & key customers.

Philosophy

Economic success is based on a trusting business relationship between the partners – between customers and providers.

Working closely together with my clients, I develop customized strategies for them to achieve successful business relationships with a whole range of different key contacts and investors. Implementing these strategies – the continuous and intensive growth and development of contacts – is clearly oriented toward the target groups, and is highly professional and authentic. This is how I create stable and value-added business relationships for my clients.

Success is also always a result of credible and perceptible contents.

On this basis, investors and customers decide on a product, a service or a business relationship. Although price is a factor in this decision, the performance and quality which offset it are decisive for the business relationship to succeed in the long term.

Consulting services

Take a close look, and make the right connections for success

Thanks to many years of experience in a wide variety of sectors and my fine sense of target group requirements, I offer my customers successful relationship management & business development, thereby ensuring decisive value added in the relationships between organisations & investors, and between firms and key clients. As a consultant, I provide you with individual support to meet your needs exactly throughout a complete system or in modular, individual projects.

Performance modules

Research

All relevant information which forms the basis of a strategic approach:

desk research, market research, observation of target groups and the media, individual research with tools to fit your needs exactly.

Business Development

Analysis and strategic concept: offerings and business models focused on target groups. The basis: strong contents communicated authentically.

Reasoning based on target groups and benefits, business models with value added and service aspects, strategic development of business areas.

Contact

Placing the decisive messages exactly right: company communication that is personified and anonymous, subconscious and fact-related, understandable and believable.

From communication planning and communication concept to briefings and project management to support with implementing plans for the measures to be taken.

Kompetenzbereiche

Marketing consulting & business development
Sales promotion: general, targeted and on time

Investor relations, customer relations
Public relations, public affairs

Lobbying, image building
Analysis and evaluation of corporate design and corporate behavior based on the defined corporate identity

Relationship management in challenging & sensitive areas
Brand design, brand development & brand management

If there is any one secret of success, it lies in the ability to get the other person's point of view.Henry Ford

How I work

Integrated consulting – also in subfields

What is crucial for the way I work is the concept of a system – in the sense of integrated, individual and solution-oriented management consulting. Consulting & strategy can refer to entire systems, or subfields and individual projects.

Personally means in person

I provide support and supervision for every project personally. And the same applies to consulting services for directors, management and supervisory boards, and contacts in key positions. After consulting with the client, I bring in extra know-how from outside if required.

Depending on the scope of the task and the wishes of the client, in-house resources from the company are integrated into the implementation.

Conceptual approaches

The basis for individual concepts that fit – practical experience and scientific know-how

In the course of my many years of experience as a consultant, I have developed conceptual approaches and modules as a theoretical basis for successful and practical implementation. Here, science and practical experience go hand in hand:

ICS: Individual Consumer Service

The focus lies on the individual target group – for the best fit of service and product offerings with a strong identification effect.

MM: Member Marketing

Offerings and services with exclusive and limited access granted only to members.

BOS: Back Office Support

Exclusive service is permanently available to selected target groups.

TT: Think Tank (Black Box)

Solutions based on creative thinking processes in in-house teams – led and supervised by special coaching and facilitating techniques.

MSC: Modern Sales Channel

Cluster for bundling target group interests. Combined sales opportunities in the respective product environments, and additional communication and sales channels are developed based on customer affinities.

CPM: Customer Participation Model

Customer ties and buying incentives at their best! Customers as shareholders in projects or firms in the sense of an intensive connection between buyer and manufacturer.

PPP: Public Private Partnership

The cooperation between external capital and the public sector has proved to be a strategic business model that makes sense.

Reference projects

Sectors

Energy
Real Estate
Finance
Mergers & Acquisitions
Location development / Property
IT
Foundations
Health
Mechanical engineering
Clothing & Textile

Companies

Listed stock corporations
Well-known consulting firms
International companies and enterprises
Foundations operating internationally
Public sector organisations

Project themes

Product launch
Extending the product and services portfolio
Expanding market shares
Tapping new markets
Sales promotion
Lobbying
Investor Relations
Public Relations

Energy sector

Companies: Manufacturer of energy storage systems, listed stock corporation
Projects: Business development & relationship management in the specific sector environment
Effects: New market research findings, sales optimization, building valuable key contacts

Diverse companies in the field of site production and site planning for the core area of renewable energies. Sub-sectors: biogas, wind power and photovoltaics
Projects: Market studies, identifying attractive business partners, strategic business area development, relationship management concerning the addressing and supervision of investments, company communication
Effects: Successful project implementation, international positioning

Companies: Security house with a focus on renewable energies
Projects: Business development & relationship management, company communication with regard to institutional investors
Effects: Ascertainment of relevant facts and information for investors, conceptual approaches to expand the service offering, market research to define target groups, building up and supervision of a network of relevant contacts

Alliance of public services in Germany

Projects: Studies on market development, concepts for new service offerings with respect to content, communicative implementation & sales support, lobbying, building up of key accounts
Effects: Market penetration with an expanded service offering, ties with industrial customers, strategic alliances with value added

Real estate sector and location development

Companies: Selected property developers and investment firms
Projects: Marketing of high-priced real estate projects – target group analyses & studies, value added concepts, consultant support concerning the content design of target group interests, communication planning
Effects: Concrete sales support, achievement of sustained sales results, designing an enduring target group relationship, introducing "clienting" to the high-end segment

Companies: International company in the field of location development in South Africa
Projects: Development of concepts for the reuse of land formerly used for mining raw materials, reorientation of investor relations, global corporate communication
Effects: Successful development and implementation of land utilization projects

Companies: Hotel resort and apartment complex
Projects: Marketing-specific supervision – target group studies, research of the market and the competition, concept of value added contents and definition of the specifications for architecture, interior fittings, interior design and service aspects
Effects: Complete sale of the complex in the high-end segment, high occupancy of the buildings, economic acceptance in the region

Mergers & Acquisitions

Companies: Well-known consulting firm
Projects: Part of the team in the field of mergers & acquisitions – defining growth markets, testing for values of services and offerings that are relevant to the market, making proposals concerning design with regard to content, identifying potential business partners, providers and investors, preparing initial contacts and addressing key target contacts, marketing-specific support during negotiations
Effects: Successful positioning in the areas of service and manufacture of capital goods

Companies: International software enterprise
Projects: Monitoring the competition, target group studies, sales promotion concept, sales support, planning of the promotion campaign
Effects: Successful IT campaign with regard to a direct sales promotion with above-average sales results concerning business applications

Foundations

Well-known, international foundation

Projects: Internal and external analyses of public image and acceptance, evaluation and concept of scope of activity in order to increase perception, coaching of employees, planning and supervision of external communication
Effects: Increased team identification, clear positioning with respect to public perception, added contents of scope of activity

Health

Companies: Private clinics, medical technology manufacturer, private health insurance company, pharmacy, healthcare centers in German-speaking countries
Projects: Target group studies, consulting in regard to contents of service offerings, support with market launches of products, concepts for patient orientation, supervision of internal and external communication, training of middle and top management
Effects: Product launches, expanding service range, implementing cooperation models, repositioning according to core target group, innovative concepts concerning markets, target groups and offerings, building up of key contacts

Mechanical engineering

Companies: Field of specialized mechanical engineering, listed stock corporation
Projects: Development of international communication campaigns, concepts for company structure concerning marketing, and support with integrating individual marketing departments into the company amalgamation within the enterprise
Effects: Proven successes to gain the appreciation and acceptance of the core target groups, individual campaigns commended by the medical press

Clothing & textile

Companies: Traditional German company as a manufacturer of DOB and HAKA collections
Projects: Development of the trading concept and supervision of its international implementation, strategic reorientation of marketing departments, brand development, brand management
Effects: Successful repositioning, economic integration in the activities of a global enterprise

To understand your target group, start by listening to them.

Assignment & fees

Ideal conditions for ideal cooperation

My clients and I require a solid basis for achieving a successful consulting experience with the desired effect. The ideal conditions to achieve this are created by an ideal workflow embedded in open communication.

What is also necessary for a successful, integrated concept is a complete picture of structures, organisations and all issues that are relevant for the assignment.
I rely on the trust and openness of my clients. This trust is based on my complete discretion and consistent commitment to the Code of Ethics.

Assignment & fees

Basic information and preliminary meeting in person
Creation of the solution concept / procedure plus clarification of the fee
Consultant agreement according to the current association statutes and the code of leading consulting firms
Possible assignment in modules: this supports the evaluation of the implementation of the individual steps as the basis for further cooperation
Determining of the costs based on the task and the information provided

Contact

Jürgen Röck

Dipl. Kommunikationswirt
Badstraße 18
93059 Regensburg • Germany
mobile +49 170 222 37 66
phone +49 941 599 77 00
mail j.roeck@roeck-relations.de

Fields marked with an * are required. Please check your information.